This morning, I read a riveting tale of English muffins, computer systems, and recipe espionage in the NYT.
I immediately realized what this implied — not for muffins, or even for the New York Times, but for the James Bond movie franchise.
I fully expect “007: A Recipe to Die For” to break box-office records. Just imagine Q explaining how the world-famous nooks and crannies of a Thomas’ English muffin can hide a variety of tiny electronic tracers, explosives, or automated poison darts. Imagine Bond crashing into a dough truck and emerging, unharmed, from the flaming wreckage, nonchalantly brushing some burnt crumbs off the shoulder of his expensive suit.
This is gonna be huge.